Store your custom data in style with the Entity Construction Kit

Who doesn't love entities?! If you can work with entities in Drupal your life is good because you can easily integrate with the rules module and use views to display your custom data and you can do your data modeling with fields and entity properties instead of messing with hook_schema. Introducing the Entity Construction Kit the quickest way to get up and running with custom entities. We'll cover the whys and the hows and the ins and the outs of custom data modeling in Drupal including working with your entities in code via the Entity API and the mighty entity_metadata_wrapper. 'Cause for the first time in forever, I finally understand. For the first time in forever, We can fix this hand in hand. Everything doesn't have to be a node anymore! Here's a secret. You can totally skip this whole presentation and just view the slide deck here:

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